OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
Wash Your OUAI To A Happy Medium - If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands.
Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.
Does Your Hair Resemble the Forgotten Sibling? - Revitalize, nourish, and fortify your hair with this restorative shampoo. Infused with Babassu oil to provide lightweight moisture for both hair and scalp, and Coconut oil to reinforce strands by sealing split ends to minimize damage. The formula includes anti-frizz hydrolyzed keratin to tame flyaways, while Kumquat fruit extract imparts a glossy shine to your locks.
Made For Effortless Routines - All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.