OUAI Curl Cream - For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types.
OUAI Hair Oil - A powerful, multi-tasking oil for every occasion. It protects hair from color fading and heat/UV damage, smooths split ends and frizz, and adds next-level shine. For that high-gloss sleek look, use the OUAI Hair Oil. Protects hair from heat damage up to 450°F / 232°C.
OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
Made For Effortless Routines - All OUAI hair care products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed.